For the 2025 World Expo in Osaka, the French Pavilion chose to showcase luxury brands as symbols of national identity and soft power.

This project begins here : if global luxury groups were to withdraw, what would France still have to show
the world?

Starting from this question, I imagine a counterproposal to the French Pavilion
at the 2025 Osaka World Exhibition.

Instead of staging brands as soft power, my pavilion focuses on the living forces of French savoir-faire
— artisans, designers, and materials in action —

To reimagine how France could project its cultural influence through creation, craft, and innovation.